Unit of competency
Modification History
Release |
Comments |
Release 1 |
This version first released with BSB Business Services Training Package Version 1.0. |
Application
This unit describes skills and knowledge required to prepare and cost media schedules, book advertising time and space, and lodge advertisements.
It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation, who schedule advertisements.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
Unit Sector
Business Development – Advertising
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
Elements describe the essential outcomes. |
Performance criteria describe the performance needed to demonstrate achievement of the element. |
1 Confirm advertising and media requirements |
1.1 Confirm availability of completed advertisement 1.2 Identify and confirm chosen media and media vehicle/s from the media plan 1.3 Confirm timing for public release of advertisement 1.4 Confirm budget allocation per-medium per-advertising period |
2 Prepare and cost media schedule |
2.1 Confirm that duration and timing of media schedule meet requirements of the media plan 2.2 Ensure distribution of messages over duration of schedule meets requirements of the media plan 2.3 Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan 2.4 Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed 2.5 Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures 2.6 Cost overall media schedule to meet budgetary requirements |
3 Book advertising time/space and lodge advertisements |
3.1 Follow booking procedures in accordance with organisational policy and practice using appropriate technology 3.2 Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures 3.3 Suggest changes or improvements to organisational scheduling procedures to supervisors or managers |
Foundation Skills
This section describes language, literacy, numeracy and employment skills incorporated in the performance criteria that are required for competent performance.
Skill |
Performance Criteria |
Description |
Reading |
1.2, 2.1-2.3, 3.1, 3.2 |
|
Writing |
1.1, 1.3, 1.4, 2.1, 2.3-2.5, 3.2, 3.3 |
|
Oral Communication |
1.1-1.4, 2.4, 2.5, 3.3 |
|
Numeracy |
1.3, 1.4, 2.3, 2.4, 2.6 |
|
Navigate the world of work |
2.4, 2.5, 3.1-3.3 |
|
Interact with others |
2.4, 2.5, 3.3 |
|
Get the work done |
1.1, 1.3, 1.4, 2.1, 2.2, 2.5 3.1-3.3 |
|
Unit Mapping Information
Code and title current version |
Code and title previous version |
Comments |
Equivalence status |
BSBADV404 Schedule advertisements |
BSBADV404B Schedule advertisements |
Updated to meet Standards for Training Packages |
Equivalent unit |
Links
Companion Volume implementation guides are found in VETNet - https://vetnet.gov.au/Pages/TrainingDocs.aspx?q=11ef6853-ceed-4ba7-9d87-4da407e23c10